Content strategy and planning
Map out what to say, build market authority, and keep your publishing pipeline moving smoothly
I partner with founders, marketing directors, and communications leads to turn scattered ideas into predictable, realistic content schedules. From setting up multi-channel editorial calendars to managing ongoing campaigns across web, newsletters, and social media, I keep your publishing pipeline moving with zero hand-holding.
Who this is for
This service is designed for ambitious businesses, high-growth platforms, and corporate teams who:
❋ Struggle with consistency
You know you need to publish regularly, but daily operational priorities keep pushing content to the back burner.
❋ Want a realistic roadmap
You need a manageable content plan that fits your actual resources, rather than an overly ambitious calendar that fails after two weeks.
❋ Are launching a new brand
You are taking a platform, product, or campaign to market and need clear messaging across every digital touchpoint.
❋ Need complete execution
You want a strategic partner who does not just advise from the sidelines, but actively manages, writes, and delivers the copy on time.
How I keep you organised and visible
I build structured, realistic content schedules tailored to your business goals. By mapping out topics weeks or months in advance, your team always knows what’s coming next, who’s responsible, and when it’ll go live.
Editorial calendar management
Whether you’re promoting a key industry report, launching a series of webinars, or running a monthly newsletter, I align your messaging across all channels, including long-form articles, website copy and executive social media posts.
Multi-channel campaign planning
I take full ownership of the editorial pipeline. I brief internal subject-matter experts, keep track of submission deadlines, and handle the copywriting and editing so your team doesn’t have to chase drafts.
Workflow streamlining with zero hand-holding
I ensure every piece of content speaks with one unified voice. By establishing clear style guidelines and content templates, I help your brand maintain strong authority and professional credibility across every channel.
Tone of voice and brand consistency
What working together looks like
Step 1
Discovery
I review your commercial goals, target audience, existing touchpoints, and available resources to determine the right publishing cadence.
Step 2
Strategy
I define your core content pillars and thought leadership topics to position your brand as a trusted authority in your sector.
Step 3
Calendar setup
I map out a clear, structured roadmap covering your articles, social posts, newsletters, and campaign milestones.
Step 4
Execution
I research, write, edit, and deliver publication-ready copy directly to your team on a predictable schedule.
"Yvonne is reliable, proactive, and has helped us enormously with our planning and marketing structure... a genuine asset to any team."
Richard Neale, Founder & Managing Director, LetzRecruit
"Creative, efficient, business-savvy, and responsive. I was delighted to see that our click-through rates vastly improved since we started publishing her content."
Isabelle Conotte, Marketing & Recruitment Specialist
"Very responsive, effective and reliable... I truly did not have to spend time correcting and going back and forth. She is fast at understanding her client’s needs."
Vanessa Defournier, Founder, Inner Latitude
Ready to bring structure to your content?
Whether you need a full content strategy for an upcoming launch or an experienced editorial partner to manage your monthly calendar, let’s discuss how to keep your pipeline moving.