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Complexity, clarified

Hi, I’m Yvonne Reilly. I’m a freelance writer and editorial strategist based in Luxembourg, supporting financial clients worldwide.

For over 20 years, I’ve been the trusted partner of the industry’s most demanding players, including The Big Four, the Publication Office of the EU, and Advanzia Bank.

My background spans high-pressure roles at TiVo and the Publications Office of the European Union, as well as specialized eLearning design.

This means just as comfortable refining dense regulatory content as I am crafting persuasive marketing copy.

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“Yvonne really digs in – grasping the perfect tonality for each publication.”

Stephanie Buntru, RTL Luxembourg

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“The projects Yvonne delivers are always impeccable.”

Fabienne Aßmann, Deloitte Luxembourg

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“Her approach is professional, her communication fast and clear, and the end result is perfect.”

Sara Nobels-Freeman, Advanzia Bank

Forged in the corporate trenches

My reliability is a habit built over two decades in high-pressure environments.

Before I became the "safe pair of hands" for Luxembourg’s financial sector, I worked inside the chaos of global brands and the rigid structure of the European Institutions. I didn't just write and edit copy; I navigated internal politics, managed stakeholders, and hit immovable deadlines that define corporate life.

What that means for you:

  • From Tivo and Merck: I lived the reality of a busy marketing department. I know the pressure of a product launch and the frustration of endless approval rounds. I don't miss deadlines because I know exactly what is at stake when a project stalls.

  • From instructional design: This taught me to have zero mercy for jargon. It wasn't enough to just write; I had to teach. This trained me to dismantle complex topics and rebuild them so they are clear, logical, and impossible to misunderstand.

  • From the Publications Office of the EU: This was a masterclass in forensic detail. Proofreading complex legal documents trained me to spot the microscopic inconsistencies that undermine authority, ensuring your content is not just correct, but unassailable.

My values

  • Reliability is my currency

    In 20 years, I’ve never missed a deadline. If I say you’ll have it by 17:00 on Friday, it’s a done deal.

  • I ask the hard questions

    I don't just copy-paste your brief. If a timeline is unrealistic or a claim is unsupported, I’ll flag it. I protect your reputation by sweating the details.

  • I speak "human"

    Finance is serious, but it doesn't have to be boring. I find the human hook in your data, ensuring your content connects with real people.

Let's talk about your content challenges

Don't let a tight deadline or a complex brief hold you back. Tell me what you need, and let's turn that lingering project into a finished publication.